The SLS Hotel in Las Vegas is a mainstay on the Vegas strip with a rich and lengthy history dating back to the 1950’s. As one of the most highly regarded Vegas venues, SLS has serviced millions of guests, offering numerous amenities including a full-size pool, fitness studio, spa, in-room dining and of course, their prized casino.
SLS and RX Music partnered up four years ago to form a sound that was unique to them and spoke closely to their clientele. Recently having re-opened the Sayers Club, they were seeking custom curated music that would provide a cool and trendy, yet modern and sophisticated sound for their 21-and-over evening crowd.
After providing finely tuned sample playlists, a sound was brought to life with contemporary Indie selections alongside a chill Electro and R&B vibes to match the desired energy level of their venue.
The atmosphere has become a communicable feature throughout. This has inspired other areas of the hotel to adopt the same sound and creating an effective brand facet, which resonates with its core demographic.
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