The performance rights organizations (PRO’s) are licensing bodies in which artists, songwriters, musicians and publishers are enrolled. There are four PROs in the U.S. - ASCAP, BMI, GMR and SESAC, and in Canada - SOCAN, SOPROQ, and Re:Sound. Should you choose to license directly, that license would permit you to use music represented by that PRO only, and not all others. It’s important to know that many songs have more than one songwriter, composer, and publisher. In many cases, they belong to multiple rights holders. Obtaining these licenses can often be an expensive and tedious process. The best (and easiest) course of action would be to use a company that covers all applicable licensing fees on your behalf, like RX Music!
Play music in your business with peace of mind.