In a year that has caused such strain on a variety of industries and small businesses, Stella Artois is aiming to make a difference by shining a light on Canadian restaurants impacted by the COVID-19 pandemic.
Restaurants are where we gather with friends and family. They’re where we celebrate milestones and make memories. They’re an important part of our lives, and right now, many face the prospect of closing their doors for good.
The website Rally for Restaurants has been created to highlight a variety of Canadian eateries from all provinces, encouraging support to these businesses through purchases of restaurant gift cards, conveniently linked on the Rally for Restaurants website. In addition to any $25 or $50 gift cards purchased from the website, Stella Artois will contribute another $10 for the consumer, directly benefiting the individual restaurants.
As a means for promoting the campaign, Stella has teamed up with Uninterrupted Canada, the sports and entertainment content brand, to produce an online video series featuring high-profile Canadians from the sports and music world discussing their favourite restaurants in their communities.
Check out RX Music LIVE alumni Kardinal Offishall talk about his go-to Toronto haunt, Pai, and why dining and restaurants in our city serve as a great representation of the cultural mosaic of Toronto.
To see a list of all the fine RX Music clients featured in the Rally for Restaurants promotion, please click HERE and make sure to support by purchasing a gift card from the Rally for Restaurants website.