As brands continue to focus on creating memorable guest experiences, Fresh Kitchen + Juice Bar, part of Recipe Unlimited Corporation, has partnered with RX Music for professionally curated background music services. Recipe Unlimited is Canada’s largest full-service restaurant company and includes a portfolio of well-known restaurant brands across the country.
For Fresh Kitchen + Juice Bar, the move reflects an understanding that atmosphere is about more than great food. Music plays a vital role in shaping how guests feel, influencing the energy of a space and reinforcing a brand’s identity. By working with RX Music, Fresh is ensuring that its modern, plant-based dining experience is supported by a soundtrack that reflects the same fresh, vibrant, and welcoming personality customers have come to expect.
The partnership provides Fresh Kitchen + Juice Bar with customized, brand-aligned music programming across its locations, helping create a consistent and engaging environment for guests while allowing restaurant teams to focus on delivering exceptional hospitality.
Curator’s Perspective
A key component of the new program is the thoughtful approach behind the music selection itself. According to Fresh Kitchen + Juice Bar’s music curator:
Fresh Kitchen + Juice Bar has a multi-genre soundtrack designed to keep the mood bright from open to close. Mornings are light and cheerful — the perfect pairing for your coffee or smoothie. Afternoons turn up the energy, and evenings settle into a relaxed but still vibey groove. The program spans hits from the 80s to today, with modern pop, indie, trending R&B and soul, plus throwback favourites from the 80s to 2010s, including hip-hop and country classics.
A Soundtrack for the Brand
In an increasingly experience-driven restaurant industry, Fresh Kitchen + Juice Bar’s investment in professional music curation demonstrates that every detail matters, including what guests hear when they walk through the door. With RX Music’s support and a carefully curated music strategy, Fresh continues to strengthen the connection between its food, its environment, and the overall guest experience.
