Starting as the musical brainchild of Jann Wenner and Ralph Gleason in 1967, Rolling Stone magazine turned into a movement and paragon of music journalism history. Entrusting readers with in depth music reviews and interviews. Folk heroes like Mick Jagger and Keith Richards, martyrs like John Lennon and Jimi Hendrix, and saints like Lester Bangs, and Hunter S. Thompson made the pages of the Rolling Stone the center of the musical and cultural universe. What happens to music journalism once the written word turned to digital? We wanted to know. To learn more we spoke to Jason Grishkoff, blogger and creator at Indie Shuffle and SubmitHub, David Harris, editor in chief at Spectrum Culture. Zac Johnson, Senior Product Manager for AllMusic.com and Matthew Perpetua blogger at Fluxblog, formerly of Pitchfork, NPR and the Rolling Stone.