Overlooking sensory branding can be a huge disadvantage for a retail brand as the subconscious effects are impactful. Research has found that scent marketing not only improves memory, but also enhances the effectiveness of ad visuals.
Shoppers in scented spaces tend to linger longer or perceive that they have spent less time shopping than they actually have. They also rate the selection of merchandise as better and more modern; they express a greater desire to purchase and a willingness to pay higher prices.
Cinnabon , Abercrombie & Fitch and Hollister are prime examples of brands that have effectively incorporated sensory tactics. The scent is so defined that customers are able to identify and associate it to the brand no matter where they are. Our work at RX Music helps create captivating guest experiences for retail stores, hotels, bars, restaurants, spas, and other experiential spaces. If you’d like to learn more, we can help you out!