EditorialFor the love of music


For when you’re feeling social


Craig Clemens

August 31, 2017

Here’s a tip for those who are musicians, directors, writers, producers.. anybody who works in a creative field. If you’ve got people like Jay-Z, Ludacris, Alicia Keys, Rihanna, Brandy, Korn, Nelly Furtado, Nicki Minaj, Sean Paul, R. Kelly, and Drake on your resume it’s because you worked really, really hard on your craft. This just barely scratches the surface of Toronto-native, Director X’s collaborators.

Starting as an intern at MuchMusic as a design and visual intern his focus quickly moved from illustrations to music videos. After finishing school X moved to New York to grab an internship at Big Dog Films under director Hype Williams. It was during this time that X really developed his chops, quickly earning his industry nickname as “Hype’s storyboard guy.” Eventually he got his break with with Def Jam and Bad Boy Records to direct and produce music videos where he could freely create a concept and see it through to the end.

Music videos is not where it ends with Director X either. Be it commercials, illustrations, production design, special effects, dance, live shows or cars, Director X has a vision and a passion for media that enormous in an industry more and more focused on a visual medium.

Check out our feature interview with Director X below: