CTV has announced a new original music series called, The Launch, that is set to air in 2018.
Bell Media has partnered with world-renowned record executive Scott Borchetta who is the founder, president, and CEO of the Big Machine Label Group, whose roster features international superstars like Taylor Swift and Reba McEntire, among others, to bring a fresh new music program.
The basis of the show is that a group of unsigned musicians are mentored in the creation of a new original song by a panel of internationally renowned hit makers – including Borchetta. The Launch takes viewers behind-the- scenes at what it really takes to find and break a new artist.
It’s definitely a different concept, in comparison to other shows like American Idol and The Voice, so we’re excited to see how this unfolds!