Apple had made the biggest acquisition in it’s history and bought the brilliantly marketed, slightly mediocre headphone brand Beats Electronics for a reported $3 billion. Along with the headphones, Apple is also taking control of the Beats streaming service and will fold the whole company into its mega-media-empire.
Beyond the obvious ramifications of iPhone, iPod, and iPad integration as well as folding the existing streaming infrastructure into iTunes this, without a doubt, makes Dr. Dre the wealthiest and most successful rap-mogul in history – surpassing P.Diddy and Jay-Z by leaps and bounds. And he did all of this without releasing a record in over a decade!
Well done, Dr. Dre.