Importance of Music


Music tells your story

Music tells the story of Hard Rock Hotel’s brand, connecting every element of a guest’s journey. It is the common thread that weaves every unique space together in harmony and it is the easiest and most effective way to change the feel and vibe of any atmosphere.

71% of consumers say that background music creates a better atmosphere.

Music and Hard Rock Hotel

RX Music has partnered with Hard Rock for more than a decade, working alongside the unique position of Vibe Manager across dozens of locations worldwide. We’re creating a branded sonic identity to seamlessly integrate the individuality of each property with Hard Rock’s core brand values.

21% of guests say they’d recommend a business if the music is right.

Music is a financial motivator

The right music creates a feeling of welcome, encouraging a longer stay, dinner in, or drinks at the hotel bar. It can excite, calm or soothe the visitor and make them feel important. Carefully curated music creates a bond, a sense of satisfaction, belonging and a reason to return, at every touchpoint.

24% of consumers are likely to buy a product when music they like is played.

Music encourages loyalty

From check-in to check-out, music creates an instant impact, tying all elements of design together. The right music speaks and connects to guests in a voice they understand and instills in them a sense of loyalty to Hard Rock Hotels.

68% of business owners believe music encourages repeat business.

Music is unique

Every Hard Rock Hotel is unique. Every bespoke music program has followed RX Music’s critical path to definition.

  • Conception: Full consultation; Pairing a consultant with the project.
  • Development: Curating the music; Playlist design and daypart scheduling.
  • Execution: Building, deploying and installing MUSICbox and VIDEObox with accompanying software support.
  • Evolution: Ongoing tailoring of music to reflect Hard Rock Hotel’s brand growth and change; 24-7 support; and a dedicated teammate at the end of every phone call, ready for what may come.

81% of consumers say that hearing music in a commercial space lifts their spirits.

Developing music that suits the varied moods and needs of every Hard Rock Hotel guest requires attention to every detail of the experience. Attending to and understanding all the moods and needs of a Hard Rock Hotel visitor is what makes RX Music as innovative as the music they curate.