Rural King is known as America’s Farm and Home Department Store. Their locations scatter the U.S. in states like Illinois, Kentucky and Tennessee, to name a few. The chain is focused on servicing the rural lifestyle, priding themselves on customer satisfaction and low pricing. Rural King partnered up with us in early 2018 to help establish a sound that would not only enhance the customer experience, but also be enjoyable for their staff while also avoiding repetition throughout each venue.
Following a meeting between our dedicated Music Consultant and their marketing team, a playlist of both classic and contemporary Southern favorites was instituted, complementing the aura of Rural King and its regulars. In addition to a fresh music program, we’ve also facilitated overhead announcements in-store, with varying spots running in different shops, highlighting exclusive promotions, even tailoring unique messaging to a specific location.
The overall assessment is that customers and staff are enjoying the ambiance, leading to a comfortable and memorable shopping experience at their local Rural King store.
Music sommeliers for experiential brands